Starting early June, company starts promoting Nautical and Turquoise Jewelry collection targeting the vacation season. The curated collection has sea creature and other styles of ocean and beach jewelry to compliment every ocean-loving personality. Homepage hero banner, email and social media marketing creative are updated with the new summer themed look.
Research current trends and find images that convey the right theme. Summer or ocean theme setups are styled for still life photography. Often the turquoise jewelry collection is promoted as a festival-look collection simultaneously. In order to distinguish the look, a different style of images is required to evoke the right mood.
Finished creatives are repurposed to homepage Banners, landing page, email marketing, and promoted through social media platforms. A new set of images are created every week to showcase different styles of the jewelry collection throughout the season.