End of 2014, Bling Jewelry merged with its sister company Overstock Jeweler. And the company went through a rebranding process; changed their voice and branding message to more interpersonal, approachable, fun and trendy style targeting a younger audience. On Valentine's Day 2015, Bling Jewelry launched the it's new website.
Research and present different style of images to convey new branding message. Created new logo that represents togetherness. Love and Unity. Pitched ideas for new homepage layout, landing page template, and brand identity.
Logo / Packaging / Brand Identity / Website Layout
New branding message has been applied thourghout multiple marketplaces, retargeting marketing platforms. Company developed new Jewelry collection based on the new logo emblem as well.
Update and maintain every customer touchpoint; Welcome Series emails, retargeting emails quarterly. Landing page images and layouts have been updated to convey new branding message throughout the site.
