Fourth part of the Color Series, "Shine Bright", the collection promotes jewelry in white; diamond, pearl, and opal. Each color represents the birthstone for the month. Diamond is the birthstone of April, Pearl is the birthstone of June and Opal is the birthstone of October.
Same as other color series, overall design is simple and clean images are selected to emphasize the color of the jewelry. Landing page and email creative focus on corresponding jewel tone of the month. Each Color series ends promoting all birthstone categories, which garners the highest click rate based on data collected from the previous email marketing campaign.
Design a simple and easy-to-navigate landing page that appeals to the target audience. General and retargeting emails are strategically distributed to generate higher conversion rate.