Inspired by the Music Festival, a jewelry collection is curated and promoted, which evokes free-spirited and festive vive every year during the peak of the festival season. Landing page and email marketing are designed to guide the customers to navigate the variety of the collection.
Collaborating with merchandiser/copywriter and photographer, an overall mood and style direction is established. Gather and collect lifestyle images. And create multiple still life photographs that convey a correlated theme.
Create image libraries that convey not just one style, but covers all different aspects of the music festival by researching current trends. The project showcases deep understanding of typography, photography and composition.