The collection is based on the logo created for Bling Jewelry, which was initially developed into new a different concept. The founder of Bling Jewelry created AYLLU collection that resonates her culture, parents, and childhood memory. Growing up in a the multicultural household granted the founder of the AYLLU collection a firsthand look at how different values and traditions can come together to create something new. The client wanted a logo with the word AYLLU that conveys ancient sight of Machu Picchu in Peru; vast, serene, spiritual, sophisticated dry-stone wall texture and blocks.
Photos are selected that convey the right mood and message of branding. Then an image library created for the graphic and web designer to build the website. A unique font was created and used in taglines for the branding. Based on the logo and style guide, a whole campaign and marketing direction was established. Logo application includes Packaging, mini tri-fold brochure, catalogs, merchandise showcase display.
Based on the established style direction, creative for website, social media, digital marketing have been generated. In collaboration with a photographer and copywriter, overall branding message of the collection has established.