One of the Color Series, "Romantic In Red", the collection promotes jewelry in red shades; Garnet, Amethyst, and Ruby. Each color represents the birthstone for the month. Garnet is the birthstone of January, Amethyst is the birthstone of February and Ruby is the birthstone of July.
Simple and clean images are selected to emphasize the color of the jewelry. Landing page and email creative focus on corresponding jewel tone of the month. Each Color series ends promoting all birthstone categories, which garners the highest click rate based on data collected from the previous email marketing campaign.
Create the simple and easy-to-navigate landing page that appeals to the target audience. General and retargeting emails are strategically distributed to generate higher conversion rate.