Third part of the Color Series, "Green With Envy", the collection promotes jewelry in green hues; emerald, peridot, and citrine. Each color represents the birthstone for the month. Emerald is the birthstone of May, Peridot is the birthstone of August and Citrine is the birthstone of November.
Same as other color series, overall design is simple and clean images are selected to emphasize the color of the jewelry. Landing page and email creative focus on corresponding jewel tone of the month. Each Color series ends promoting all birthstone categoies, which garners the highest click rate based on data collected from the previous email marketing campaign.
Design a simple and easy-to-navigate landing page that appeals to the target audience. General and retargeting emails are strategically distributed to generate higher conversion rate.