Second part of the Color Series, "True Blue", the collection promotes jewelry in blue shades; Sapphire, Aquamarine, and Blue Topaz. Each color represents the birthstone for the month. Aquamarine is the birthstone of March, Sapphire is the birthstone of September and Blue Topaz is the birthstone of December.
Simple and clean images are selected to emphasize the color of the jewelry. Landing page and email creative focus on corresponding jewel tone of the month. Each Color series ends promoting all birthstone categories, which garners the highest click rate based on data collected from the previous email marketing campaign.
Design a simple and easy-to-navigate landing page that appeals to the target audience. General and retargeting emails are strategically distributed to generate higher conversion rate.